If you have been considering their competitors as an obstacle in reality he has been missing an important springboard for success. Business owners often consider their competence as the enemy. Many focus on playing each other, because that is how to measure their success, like that in sports, in which a part has to beat each other to win. However, to focus on beating the competition, you are diverted from their true objectives: increase profits, gain more time and more control. In a nutshell, you will succeed in these objectives only through the improvement of you and your business, regardless of the competition.

You can use your competition to promote its own prosperity. Let’s see how this can be done. Face your competence. Consists of 3 steps: the first step to thrive because the competition is identify and analyze actual competition.The second step is to assess your real competition to fund to know more about them than they about you.The next step is to accept its jurisdiction. That is! In fact, you want and need the competition.

These are some of the reasons: their potential customers need to compare your business and its products and / or services with someone or something to see and feel that their products and / or services provide the best option for them. Everything is relative, and the comparison in the purchase is a very natural thing. Need competition as a place to send the desired customers.You need to avoid bad clients. people that almost always do not generate us profits but needlessly distracting our time and even, at times, to generate losses. But the worst thing is that these people blurred it and distract from capture to their best customers, those who move away silently.You shows strength to customers when it does not fear competition. You need to be pushed to improve continuously.Monopolies create terrible consequences. Competition creates the desire to keep improving. Does not improve, a company isn’t standing in reality, and that leads her inevitably to their impoverishment and even his own disappearance. Competitors can teach you new ways to achieve their goals.It means applying criteria and principles or programs that have achieved success by competitors. This refers to a process of re-engineering, where a manufacturer takes the best features of a competitor’s product and combines them with others. Competitors can become your greatest business opportunity.They may opt to ignore their potential customers or interact offensively against them, or may be unable to provide the benefits that your customers want. This can lead to lose them and they choose for you. In short, it’s using the knowledge acquired in the previous steps to create a comparative advantage in as many ways as possible. Encourage your customers to compare, especially in areas where you have the favorable benefit. This allows them to make a trust decision to buy your business, since it seems to be better for them than their competitors.There are lofty examples which demonstrate that business owners thrive because of their competence. Through the use of its competence and what you learn from them, you can also thrive due to their competition.Prosper taking advantage of competition.