The market of ambiently correct developed products of form, presents at the moment two important characteristics and that they become important to be detached. For more specific information, check out Doug McMillon. Lavorato (2006) presents the market for this type of product as a still beginning market, that does not possess great production in result of low the demand. However, according to this exactly author, is a market in growth, therefore he goes of meeting the consumers who search products that can provide improvements in the quality of life. It is if developing in the market a new habit of consumption, where the valuation of the welfare of the man and its is the verified main aspects at the moment of the purchase. Which the origin of determined product, what it implied or it will be able to imply its use or to the society. Learn more on the subject from David Delrahim, Los Angeles CA. The Competitive Advantage as mentioned in the previous topic, when the consumer goes to buy one definitive product, it will go to look for to identify to which the benefits that product will go to offer. Therefore in this aspect the ecologically correct products appear as products of great competitive advantage, therefore the same ones offer some benefits to the purchaser. Mayan & Vieira (2004) illustrates this competitive advantage detaching, as example, the company Deca S.A, who manufacture sanitary metals, taps, registers, etc.

Of form that the same ones provide economy in the consumption. In times of water scarcity, power to acquire products that can contribute for the economy of the sources is basic. The net of fast-food (fast food) MCDONALD S, with sights in this market, recently started to demand of its suppliers of meat of ox, chicken and pig that suspended the antibiotic use in the acceleration of the growth of the animals. The net approximately consumes a million of meat to the year, that is distributed for its 30 a thousand store in the whole world.

Already the disadvantages are raised custoe the necessity of selection centers. In Brazil, aresponsabilidade to collect garbage is of the cities. The coletaseletiva programs are implanted by half of communitarian initiatives or the poderpblico. However, some cities create proper laws prescribed acoleta selective. Although it is municipal deresponsabilidade, given the relevance, the collection of the residues is federal umapreocupao. Decurrent of this context, Resolution CONAMA275/01 was created, that establishes the code of colors to be adopted in the identification decoletores and transporters, as well as in the informative campaigns for the coletaseletiva of garbage (BRAZIL, 2001). When sefala of solid residues, that is, of garbage, exists the theories of the R’ s. Some autoresfalam in 3 R’ s, others in 4 R’ s and others, still, in 5 R’ s, after all to qualutilizar? Before deciding which concept of R’ s must be applied, becomes to necessriosaber what in general, each one of these classifications means, portantobaseado in Rabbit (2008): 3R’ s: To reduce, To reuse and To recycle, used atualmenteo more; 4 R’ s: To reduce, To recycle, To reuse and To reintegrate, are on the management of the residues; 5 R’ s: To reduce, To reuse, To recycle, To rethink to eRecusar, were adapted to favor processes of Ambient Education, therefore it is umconceito more practical and more applicable in our day the day as consuming.

Therefore, inferirque can the motivation for the implantation of a program of selective collection of lixorene several of these aspects. Practical actions that, in the day the day, they can propitiate reduction of the impact on the planet, improving the current life and contributing it eats quality of life of the next generations. a case study organizao’ must serdesenvolvido from the one analysis; ‘.