This summer, the shortage of rental cars has been one of the biggest nightmares for many tourists who visit Spain. CAR HIRE But travel has been able to maintain its commitment to its customers until the last minute. Text: CAR HIRE travel mission is to link the customer looking for a rental car company and offer this product, always thinking of the greatest benefits to both parties. The economic situation experienced in the last year in Spain has ended causing a difficult situation for customers, dealers and suppliers of cars. After a period in which year after year the market became more competitive, appearing everywhere intermediary firms, triggering a price war that touched down the limits of the cost price of the vehicles … the crisis came.

And the crisis, the vehicle suppliers have been unable to renew its fleet, either because the economic situation has passed and they have closed, either for lack of funding from banks or by the reluctance of dealers sell to fleets, a few months, returning to their vehicle stoks 2nd hand, etc.. Ultimately, the question is practically in mid-July, and had no rental cars at major tourist destinations like the Balearic Islands and Costa del Sol is estimated that this year has been a deficit of 30,000 vehicles in Spain within the summer. CAR HIRE travel has been able to face this situation with the least possible impact to their customers. It was earlier this year – according to Ana Rubio, Communications of travel CAR HIRE – responsible for strategy when they realized the risks involved in the new situation where we could meet during the high season. In this situation, we decided to make sure our fleet quotas through various suppliers with whom we work.

It was a risk we ran, but it has gone well. We decided to pay prices above the average for the suppliers and they are committed to guarding a vehicle stoks have allowed us to comfortably serve for most of the summer. Thus, travelCarHire service has been able to hire in Alicante, Barcelona, etc. when most were devoid of vehicle suppliers. CAR HIRE In travel we present the three pillars of business – says Ana Rubio. On the one hand, customers who have to try to ensure the lowest price. On the other hand suppliers, to which we must ensure maximum benefit. And finally CAR HIRE travel as intermediaries who must combine both elements in a balanced way for the most common among the three pillars.